Our Packages
Essential SEO
£1500pm
SEO Dashboard Access
12 Hours of SEO Work Monthly
Call, Email & Form Tracking
Location Landing Pages
Content Creation & Blogging
Technical onpage SEO
Website Technical SEO Fixes
Keyword Research
Competitor Analysis
GBP Posts
High Quality Backlink Building
Monthly Email Report
Growth SEO
£2500pm
SEO Dashboard Access
20 Hours of SEO Work Monthly
Call, Email & Form Tracking
Location Landing Pages
Content Creation & Blogging
Technical onpage SEO
Website Technical SEO Fixes
Keyword Research
Competitor Analysis
GBP Posts
High Quality Backlink Building
Monthly Email Report
Monthly Zoom Progress Meeting
Guest Posting
Conversion Rate Optimisation
Growth SEO Plus Google Ads
£3000pm
SEO Dashboard Access
20 Hours of SEO Work Monthly
Call, Email & Form Tracking
Location Landing Pages
Content Creation & Blogging
Technical onpage SEO
Website Technical SEO Fixes
Keyword Research
Competitor Analysis
GBP Posts
High Quality Backlink Building
Monthly Email Report
Monthly Zoom Progress Meeting
Guest Posting
Conversion Rate Optimisation
Google Ads Setup
Google Ads Management
What’s included in the monthly work and why it’s important
At HeadstoneSEO, we don’t believe in fluff, guesswork, or vague promises. Our monthly SEO packages are built on a clear, strategic foundation designed to help memorial masons like you win more local searches, enquiries, and business. Here’s a breakdown of exactly what we do for you every month – and why it’s critical for your success:
1. Website Audit & Technical Foundation (One-Off Setup)
Before we begin any SEO work, we assess whether your existing website is suitable. We only work with WordPress sites, and if your website is outdated, poorly structured, or lacks SEO potential, we’ll let you know.
Why it matters:
If the foundation is weak, no amount of SEO can produce strong results. In some cases, a site rebuild may be the most cost-effective solution to reach your goals.
2. Technical SEO Fixes
We resolve issues like broken links, crawl errors, slow loading speeds, mobile responsiveness, missing metadata, and image optimisation.
Why it matters:
Search engines penalise websites with technical faults. Fixing these boosts crawlability, user experience, and your site’s ability to rank.
3. Keyword Research
We uncover the exact search terms families are using to find headstones, memorial plaques, and masons in your area. We target both high-traffic keywords and long-tail local phrases.
Why it matters:
Optimising for the wrong terms = wasted time and money. Keyword research ensures we focus on what actually brings you paying customers.
4. Location Landing Pages
We create SEO landing pages for key towns and cities in your county to increase your visibility in nearby areas.
Why it matters:
Local intent matters. These pages allow you to dominate the local map results, even beyond your immediate town.
5. On-Page SEO
We optimise your existing pages as well as any new pages we add, and blog articles for keywords, meta tags, schema markup, internal linking, and headers.
Why it matters:
Search engines need clear signals. On-page SEO ensures your content is easily understood and ranked appropriately.
6. Content Creation & Blogging
We publish fresh, relevant, and localised content monthly – from blog posts and guides, to GBP posts and new service pages.
Why it matters:
Consistent content improves rankings, builds trust, and expands the range of keywords your site can rank for.
7. Competitor Analysis
We analyse your top local competitors, monitoring their rankings, keywords, backlink strategies, and content. This gives us a clear path of what we need to do for your strategy to get you to rank with them (or higher!)
Why it matters:
SEO is a race. Knowing what competitors are doing allows us to outrank them methodically.
8. Google Business Profile (GBP) Optimisation
We optimise and manage your GBP listing with weekly posts, service updates, and photo uploads.
Why it matters:
Over 50% of clicks go to the Map Pack. A well-optimised GBP helps you appear in the top 3 local results.
9. Call, Email & Form Tracking Setup
We install tracking tools so you can see where leads are coming from and which pages are converting.
Why it matters:
Knowing which content and campaigns drive enquiries helps you make smarter business decisions.
10. High-Quality Backlink Building
Each month, we build relevant, trustworthy backlinks to your website from real websites.
Why it matters:
Backlinks are still one of the top 3 Google ranking factors. The more quality links you have, the higher you rank.
11. Monthly Reports
You’ll receive a detailed report showing traffic growth, rankings, lead generation, conversions, and all the SEO tasks we’ve completed.
Why it matters:
You’ll never be left in the dark. Transparent reporting means you always know what you’re getting and how it’s impacting your bottom line.
12. Live SEO Dashboard
All clients receive access to their own private dashboard with real-time keyword rankings, traffic data, and lead tracking.
Why it matters:
It gives you complete control and clarity over how your SEO investment is performing – 24/7.
Let’s Talk!
If you’re ready to take the guesswork out of SEO and start seeing real results, book your free discovery call today.
We only work with one memorial mason per county, so secure your spot before a competitor does.