About Us

Experts in Memorial SEO. Powered by Proven Results.

HeadstoneSEO.co.uk is a specialist digital marketing service dedicated exclusively to memorial masons and headstone companies across the UK. We’re not a generic agency offering cookie-cutter SEO. We focus entirely on your industry, your challenges, and your local market.

This focus means we understand your customers, your sales cycles, and what it takes to generate qualified enquiries for bespoke memorials, plaques, and gravestones.

A Proven Track Record in the Memorial Industry

HeadstoneSEO is a brand of Canterbury Website Design & SEO Ltd, a Kent-based agency with over a decade of experience delivering local SEO and digital strategy to small businesses.

The idea for HeadstoneSEO was born out of our ongoing work with Artisan Memorials, a UK headstone company we’ve helped generate an annual 40x ROI from our SEO work. By applying proven strategies tailored to this sensitive and specialist sector, we realised we could help others in the industry, in different counties of the UK do the same.

As such, we decided to focus on this sector and now offer monthly SEO packages designed specifically for memorial masons looking to rank higher on Google, attract local enquiries, and grow their business sustainably.

Meet the Person Behind the Brand

Chantal Elgie-Peters is the founder and strategist behind HeadstoneSEO. She has worked in the digital marketing industry since 1996 when she started her first digital agency Cybertek in South Africa. She moved to the UK in 2016 and started Canterbury Website Design & SEO. After selling Cybertek in April 2025, she wanted a new challenge to sink her teeth into and HeadstoneSEO was born!

‘I know how competitive local search can be, and I also know that many memorial masons have been let down by SEO providers who overpromise and underdeliver. That’s why everything we do is results-driven, transparent, and tailored to their unique market.’ she says.

No Outsourcing. No Guesswork. Just Strategic SEO.

We only work with WordPress websites, and all work is done in-house. Our packages include everything from technical audits and keyword research to content writing, link building, and Google Business Profile management. You also get your own live SEO dashboard and a clear report each month.

We’re also heavily invested in AI platforms, which means you benefit from significantly more output within your monthly hours — including fully licensed content, images, and video creation, without additional royalty or usage fees.

Selective Onboarding — Because Fit Matters

We’re proud of the results we deliver, but we’re equally selective about who we work with. That’s why we don’t accept just anyone.

Our discovery call isn’t a sales pitch — it’s a two-way evaluation. We use it to ensure:

• Your business has the capacity to take on more work

• You’re the kind of client who respects our time, our process, and our expertise

• You’re realistic about what SEO can deliver — and how long it takes

• You’re not a micromanager or someone chasing cheap wins — you value sustainable lead generation built on proven, white-hat SEO systems.

• Your website is built in WordPress — or you’re open to us rebuilding it if it’s not fit for purpose

We want to work with good businesses run by good people — those who are in it for the long game, and ready to grow.

One Client Per County. 100% Focus.

We operate on a One Client Per County model to avoid conflicts of interest and ensure full strategic focus on your business. (See our exclusivity policy for details.)

If you’re ready to stop paying for SEO that doesn’t work and start seeing real local results, we’d love to hear from you.